طراحی الگوی پارادایمی به‌کارگیری هوش مصنوعی در کسب‌وکارهای پلتفرمی ایرانی

Aravindhan, A., Ziakis, C., & Vlachopoulou, M. (2023). AI-driven dynamic pricing and market efficiency in e-commerce platforms: Empirical evidence from global marketplaces. Journal of Retailing and Consumer Services, 72, 103280. https://doi.org/10.1016/j.jretconser.2023.103280

de Cornière, A., & Taylor, G. (2023). Data and competition in multi-sided platforms. Management Science, 69(11), 6520-6538. https://doi.org/10.1287/mnsc.2023.4735

Elyasi, M., Amiri, M., Ghazi Nouri, S. S., & Jomhouri, N. (2023). Developing a framework for evaluating the intelligent digital platform economy. Smart Business Management Studies, 12(45), 165-190.

Fasano, F., Bartoli, C., Cappa, F., & Boccardelli, P. (2025). Exploring the impact of AI on Web3 decentralized platform business model innovation. Journal of Engineering and Technology Management, 78, 101911. https://doi.org/10.1016/j.jengtecman.2025.101911

Gheraati, S., Mohammadpour, S., & Ezzatzadeh, M. (2025). Analysis of factors affecting the design of a platform economy model in Iran influenced by artificial intelligence. Media Management Studies, 14(8), 195-215.

Gregory, R., Henfridsson, O., Kaganer, E., & Kyriakou, H. (2021). The role of artificial intelligence and data network effects for platform growth. MIS quarterly, 45(3), 1111-1144. https://doi.org/10.25300/MISQ/2021/15862

Hanifizadeh, M., Mehri, A., & Mosandoustabadi, M. (2020). Value creation analysis in e-retailing: The case of Digikala. Journal of Information Technology Teaching Cases, 10(2), 85-92. https://doi.org/10.1177/2043886920910432

Huang, M. H., & Rust, R. T. (2021). Engaged by AI: The future of marketing and the role of AI. Journal of Service Research, 24(1), 3-16. https://doi.org/10.1177/1094670520962226

Iansiti, M. (2021). Network effects and platform dynamics in digital business ecosystems. Harvard Business Review Press.

Jahan, N. (2026). Value co-creation by an AI-powered digital platform in the B2B services [Master's thesis, University of Vaasa]. https://osuva.uwasa.fi/bitstreams/ae2ed225-7eeb-41d3-8835-9dd9b0eccb95/download

Leutheuser, V., Müller, J. M., & Voigt, K. I. (2025). Industrial transaction platforms: Impact and archetypes for business model innovation. Technovation, 147, 103324. https://doi.org/10.1016/j.technovation.2025.103324

Mah, P. M., Skalna, I., & Pelech-Pilichowski, T. (2025). AI-driven anomaly detection and fraud prevention in multi-sided digital platforms: A hybrid machine learning approach. Machine Learning with Applications, 19, 100582. https://doi.org/10.1016/j.mlwa.2025.100582

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Parker, G., & Van Alstyne, M. (2023). Platforms: Their structure, benefits, and challenges. In C. Werthner (Ed.), Introduction to Digital Humanism (pp. 573-586). Springer. https://doi.org/10.1007/978-3-031-45304-5_33

Ramzbari, N., Fazlzadeh, A., Naghdi, S., & Ahmadian, V. (2023). Challenges facing the development of fintech business models: A systematic literature review. Entrepreneurship Development, 16(2), 35-48.

Schmidt, F., Alt, R., & Zimmermann, P. (2025). A service-dominant logic analysis of the Alexa Assistant ecosystem. Electronic Markets, 35(1), 12. https://doi.org/10.1007/s12525-025-00812-9

Triana-Polo, A., Garcia-Alcaraz, J. L., & Blanco-Fernandez, J. (2024). Predictive demand modeling and machine learning applications in supply chain logistics. International Journal of Production Economics, 268, 109120. https://doi.org/10.1016/j.ijpe.2024.109120

Valléa, L., Seitz, J., Kanbach, D., & Schuhmacher, M. C. (2026). The use of artificial intelligence in new product development: A systematic literature review, conceptual framework, and future research agenda. Technovation, 153, 103541. https://doi.org/10.1016/j.technovation.2026.103541

Yousefi Babadi, M., Edalatian Shahriari, J., & Afshar Kazemi, M. A. (2025). The role of the value chain at work: An analysis of value creation, value chain type, agility, and the productivity of network effects. Marketing Management, 20(67), 59-84.

Zare, J., & Mousavi, S. M. (2023). Platform business models: A systematic review and analysis of governance and legal challenges in Iran's digital economy. Information Technology Management Studies, 12(45), 89-116.

Zhan, Y., Lu, Y., & Li, P. (2025). The role of digital platforms and governance in managing resource flows and transaction costs. Systems, 13(7), 507. https://doi.org/10.3390/systems13070507

Zhang, L. (2021). When platform capitalism meets petty capitalism in China: Alibaba and an integrated approach to platformization. International journal of communication, 15, 4537-4557.

Ziakis, C., & Vlachopoulou, M. (2023). Artificial intelligence in digital marketing: Insights from a comprehensive review. Information, 14(12), 664. https://doi.org/10.3390/info14120664