بازآفرینی نقش مخاطب در هنر تبلیغات دیجیتال در دهه 2010 تا 2020 با تمرکز بر مشارکت خلاقانه

Alipour, M. S., & Karimi, F. (2023). Investigating the impact of technology and social media on students' social and friendly relationships. Proceedings of the First International Conference on Research in Management, Education, and Training,

Armutlu, İ. İ. (2023). The Digital Era Effect on Brand Image and Brand Communication: The Coca-Cola Case Studies. Özgür Yayın Dağıtım Ltd. Şti. https://www.ceeol.com/search/chapter-detail?id=1171777

Barfi Dokht, M., & Mozaffari, M. (2016). An investigation of the psychological model of creating purchasing habits in customers. Proceedings of the Second International Conference on Accounting, Management, and Business Innovation,

Berthon, P. R., Pitt, L. F., & Campbell, C. (2008). Ad lib: When consumers create the ads. California Management Review, 50(4), 6-30. https://doi.org/10.2307/41166454

Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research in service marketing. Journal of Service Research, 14(3), 252-271. https://doi.org/10.1177/1094670511411703

Cheong, H. J., & Morrison, M. A. (2008). Consumers' reliance on product information and recommendations found in UGC. Journal of Interactive Advertising, 8(2), 38-49. https://doi.org/10.1080/15252019.2008.10722141

Chi, N. T. K. (2021). Understanding the effects of eco-label, eco-brand, and social media on green consumption intention in ecotourism destinations. Journal of Cleaner Production, 321, 128995. https://doi.org/10.1016/j.jclepro.2021.128995

Christodoulides, G., Jevons, C., & Bonhomme, J. (2012). Memo to marketers: Quantitative evidence for change. Journal of Advertising Research, 52(1), 53-64. https://doi.org/10.2501/JAR-52-1-053-064

Crawford, R. (2020). Coke and the media. 59-76. https://doi.org/10.4324/9781351024020-4

Davis, B. (2022). Art in the after-culture: Capitalist crisis and cultural strategy. Haymarket Books. https://www.amazon.com/Art-After-Culture-Capitalist-Cultural-Strategy/dp/1642594628

Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A social media perspective. Journal of Product & Brand Management, 24(1), 28-42. https://doi.org/10.1108/JPBM-06-2014-0635

Deuze, M. (2023). Life in media: A global introduction to media studies. MIT Press. https://www.amazon.com/Life-Media-Global-Introduction-Studies/dp/0262545586

Dwivedi, Y. K., Ismagilova, E., & Hughes, D. L. (2021). Social media marketing: Theoretical and empirical perspectives. International Journal of Information Management, 59, 102-104. https://doi.org/10.1016/j.ijinfomgt.2021.102104

Faruk, M., Rahman, M., & Hasan, S. (2021). How digital marketing evolved over time: A bibliometric analysis on scopus database. Heliyon, 7(12). https://www.researchgate.net/publication/357037311_How_Digital_Marketing_Evolved_Over_Time_A_Bibliometric_Analysis_on_Scopus_Database

Fiske, J. (1987). Television culture. Routledge. https://www.routledge.com/Television-Culture/Fiske/p/book/9780415596473

Halefoğlu, S. B. (2024). An Analysis of Persuasion Techniques Used in Turkish Television Commercials From Past to Present (1980-2024). JOEEP: Journal of Emerging Economies and Policy, 10(1), 387-398. https://dergipark.org.tr/en/pub/joeep/issue/91797/1612011

Hall, S. (1980). Encoding/decoding Culture, media, language. Hutchinson. https://www.taylorfrancis.com/chapters/edit/10.4324/9780367809195-6/encoding%E2%80%94decoding-1980-stuart-hall

Hoseinpour, T. (2024). The role of literature and verbal identity in branding and its impact on the audience. Proceedings of the Ninth International Conference on Language and Literature Studies,

Hosseini, S. H., Hadadi, M. I., Bozorgzadeh, M. A., & Zargari, T. (2024). The role of digital marketing and social media in developing new markets. Proceedings of the Ninth International Conference on Management, Accounting, Economics, and Social Sciences,

Jalilvand, K., Maqsoudi, M., & Salavatiyan, S. (2022). Identifying and categorizing users of online film watching platforms using social network analysis techniques: A case study of CinemaMarket. Modern Marketing Research, 11(4), 20-21. https://doi.org/10.22108/nmrj.2021.126442.2324

Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York University Press. https://www.tandfonline.com/doi/full/10.1080/13691180802203809

Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a networked culture. New York University Press. https://www.degruyterbrill.com/document/doi/10.18574/nyu/9780814743515.001.0001/html

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003

Kazemi Saraskandaroud, Z., Shirkhodai, M., Yahya Zadeh Far, M., Safar, M., & Namdar Tajari, S. (2023). The evolution of media in designing advertising campaigns from traditional to digital based on generations two to five of marketing.

Laskin, A. V., & Freberg, K. (2024). Public Relations and Strategic Communication in 2050. TAYLOR FRANCIS Limited. https://doi.org/10.4324/9781003426653

Lopes, C. C. D. N. M. (2018). Brands and sustainability: contributions for an ecological take on brands of the consumer's society. https://comum.rcaap.pt/entities/publication/4fbacb64-94ee-4a6d-9729-be70b797436b

Lury, C. (2004). Brands: The logos of the global economy. Routledge. https://doi.org/10.4324/9780203495025

MacRury, I., & Manika, D. (2024). Digital Advertising Evolution. Routledge. https://doi.org/10.4324/9781003168485

Marinaccio, D. (2015). Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life. Simon and Schuster. https://www.amazon.com/Admen-Mad-Real-World-Advertising/dp/1628725729

Mohammadian, M., Dehqanian, H., Kamrani, B., & Giyahi, Y. (2018). A model of modern and contemporary visual arts marketing within an institutional framework: A grounded theory study of the Iranian market. Business Management, 10(4), 713-742. https://doi.org/10.22059/jibm.2018.252666.2957

Morley, D. (1992). Television, audiences and cultural studies. Routledge. https://ayomenulisfisip.wordpress.com/wp-content/uploads/2015/08/television-audiences-and-cultural-studies.pdf

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. https://doi.org/10.2501/IJA-30-1-013-046

Nabila, A. (2024). Digital Advertising Professionals' Imagined Audience in Indonesia: A Qualitative Study. http://www.diva-portal.org/smash/get/diva2:1876701/FULLTEXT01.pdf

Nagvanshi, S., Gupta, N., & Kumar, V. (2023). Social Media advertising in the recent years: A bibliometric analysis and thematic overview. https://www.researchgate.net/publication/382027879_Social_Media_advertising_in_the_recent_years_A_bibliometric_anal

O'Reilly, T. (2005). What is Web 2.0? https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html

Pourmand, F. (2017). The interdisciplinary perspective of the artist and audience in contemporary interactive art (with a focus on the interactive project of the Heart Library). Visual Arts Theory Journal, 2(1), 61-76. https://jtpva.alzahra.ac.ir/article_3979.html?lang=en

Pournehal, B. (2022). Transformation and objectives of digital marketing. Proceedings of the Fourth International Conference on Management, Accounting, Economics, and Banking in the Third Millennium,

Razavi, S. H. (2018). Search Engine Marketing using Google AdWords to meet the immediate needs of tourism service providers in the online space. Tourism and Leisure Studies, 5(10), 43-51. https://www.igi-global.com/viewtitle.aspx?titleid=145711

Ribeiro, J., & da Silva Gabriel, M. L. D. (2024). The eco-engaged runner's edge: how green consumer values drive opportunity spotting and effortless product disposal. Review of Sdgs in Emerging Countries, 6(sdgs), e52-e52. https://doi.org/10.37497/2965-7393.SDGs-Countries.v6.n00.52

Roth-Cohen, O., & Avidar, R. (2022). A decade of social media in public relations research: A systematic review of published articles in 2010-2020. Public Relations Review, 48(1), 102154. https://doi.org/10.1016/j.pubrev.2022.102154

Santos, J. (2022). The so-called UGC: An updated definition of user-generated content in the age of social media. Social Media Studies Journal, 4(2), 21-39. https://doi.org/10.13140/RG.2.2.14937.24161

Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214. https://doi.org/10.1080/13527266.2013.871323

Schroeder, J. E. (2017). Visual consumption in the age of digital media. Consumption Markets & Culture, 20(6), 483-486. https://doi.org/10.1080/10253866.2017.1334282

Shannon, C. E., & Weaver, W. (1949). The mathematical theory of communication. University of Illinois Press. https://ieeexplore.ieee.org/abstract/document/6773024/

Sheikhoond, A. A., & Davari, A. (2023). Examining the impact of digital advertising on social networks on users' purchase intentions. Entrepreneurship and Innovation Research, 2(3), 29-48. https://journal.iransaei.ir/article_183932.html

Sicondolfo, C. F. (2024). Programming Process Pedagogy: Towards Meaningful Audience Engagement and Public Participation Models Within Contemporary Canadian Media Arts Festival, 2012-2024. https://yorkspace.library.yorku.ca/items/8926af10-035a-482e-955d-625fd4b89db9

Tafesse, W. (2016). Content strategies and audience response on Facebook brand pages. Marketing Intelligence & Planning, 34(6), 927-943. https://doi.org/10.1108/MIP-07-2015-0135

Taheri, M. H., & Hamadi, K. (2021). Investigating the effect of brand identity on brand evaluation and the establishment of customer loyalty. Business Management Strategy, 2(4), 8. https://doi.org/10.52547/JABM.2.4.85

Taheri, N., & Akbari, N. (2015). The moderating effect of online shopping experience on customer satisfaction and repurchase intention. Proceedings of the Second International Conference on Future Studies, Management, and Economic Development,

Trachuk, T., Vdovichena, O., Andriushchenko, M., Semenda, O., & Pashkevych, M. (2021). Branding and advertising on social networks: Current trends. International Journal of Computer Science & Network Security, 21(4), 178-185. https://www.lib.udau.edu.ua/bitstreams/200cbe5f-60cf-4dd6-be7c-c5ee6d650624/download

Zia, B., & Zarei, A. (2024). Examining the impact of brands and branding on company growth and performance improvement. Proceedings of the Third International Congress on Management, Economics, Humanities, and Business Development,