شناسایی ابعاد مدل بهره‌وری منابع انسانی حوزه اجتماعی سازمان بهزیستی با رویکرد ارتقای برند کارفرمایی

Alīpūr, M. (2016). Identifying and Prioritizing Factors Affecting Human Resource Management Branding from the Viewpoint of Khuzestan Province Workforce Shahid Chamran University of Ahvaz, Faculty of Economics and Social Sciences].

Anselmsson, J., Bondesson, N., & Melin, F. (2016). Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand? European Journal of Marketing, 50(7/8), 1185-1208. https://www.emerald.com/insight/content/doi/10.1108/EJM-02-2015-0094/full/html

Beig, M., Rahmanseresht, H., Sharifzadeh, F., & Hosseini Golafshani, A. (2022). A Model for Branding Human Resource System with SEM, Public Administration Perspective. Public Administration Perspective, 12(4), 30-51. https://sid.ir/paper/962127/fa

Borjinia, F., Mashali, B., & Askari, N. (2023). Designing and explaining the employer brand reinforcement model of Tejarat Bank to Attract and retain human resources (A mixed-method approach). International Journal of Nonlinear Analysis and Applications, 14(11), 219-232. https://ijnaa.semnan.ac.ir/index.php/article_7333.html

Falah Noushabadi, M., Mahmoudzadeh, S. M., Abbaspour, A., & Yazdanshenas, M. (2022). Employer Branding Model of the Ministry of Education for Attracting and Retaining Talented and Specialized Human Resources. Iranian Journal of Political Sociology, 5(12), 2133-2147. https://jou.spsiran.ir/article_158314.html

Fernandes, R., Sousa, B., Fonseca, M. J., & Oliveira, J. (2023). Assessing the Impacts of Internal Communication: Employer Branding and Human Resources. Administrative Sciences, 13(6), 155. https://doi.org/10.3390/admsci13060155

Figurska, I. (2016). Personal branding as an element of employees' professional development. Human Resources Management & Ergonomics, 10(2), 33-47. https://frcatel.fri.uniza.sk/hrme/files/2016/2016_2_03.pdf

Ghorbani, M. H., Goodarzi, F. M., & Jafarloo, H. R. S. (2020). Role of Employer Branding in Individual and Organizational Performance of Human Resources in Selected Iran Sports Federations. Human Resource Management in Sport Journal, 7(2), 405-420. https://doi.org/10.22044/shm.2020.8702.2037

Kargas, A., & Tsokos, A. (2020). Employer branding implementation and human resource management in Greek telecommunication industry. Administrative Sciences, 10(1), 17. https://doi.org/10.3390/admsci10010017

Maurya, K. K., Agarwal, M., & Srivastava, D. K. (2021). Perceived work–life balance and organizational talent management: mediating role of employer branding. International Journal of Organization Theory & Behavior, 24(1), 41-59. https://doi.org/10.1108/IJOTB-12-2019-0151

Mazraeh, S., Shaemi Barzaki, A., & Safari, A. (2021). Designing an Employer Branding Model Based on the Expectations of Talented Human Resources. Business Management, 13(2), 316-337. https://www.sid.ir/paper/372344/fa

Moqaddar Kargar, J. (2025). Presenting a Comprehensive Knowledge-Based Human Resource Productivity Model with a Mixed Approach. Quarterly Journal of Library Studies and Information Organization, 36(3), 200-223. https://doi.org/10.1002/hrdq.21506

Naghi, M. (2024). Human Resource Brand Development Model in Sports Organizations (Case Study: Managers of Youth and Sports Departments in Tehran Province). Journal of Human Resource Management in Sports, 11(2), 253-274. https://shm.shahroodut.ac.ir/article_3185.html

Nazari, M., Karimi, F., & Ahmdpour, S. (2018). The impact of employer brand on human resource productivity with the mediating role of talent management. Quarterly Journal of Organizational Management, 9(3), 33-58. https://www.noormags.ir/view/fa/articlepage/1502276/

Qavidel, M. M., & Mahboubi, M. (2025). The Role of Human Resource Management in Increasing Organizational Productivity. Quarterly Journal of New Approaches in Industrial Engineering and Management, 3(1), 1-5. https://iem-science.ir/browse.php?a_code=A-10-29-11&sid=1&slc_lang=fa

Rahimian, A. (2013). Employer brand: A new strategy for human capital management. Human Resource Management Research, 5(2), 127-150. https://hrmj.ihu.ac.ir/article_5052_146704a67b2dc99fa96b5a37d51fab75.pdf

Reddy, K. J., & V, M. P. (2024). Analysis of Review of Literature on- Strategic Human Resource Management for Internal Brand Building: A Study of Select Higher Education Institutions in Bengaluru. Interantional Journal of Scientific Research in Engineering and Management, 08(008), 1-6. https://doi.org/10.55041/ijsrem37123

Salehnia, D., & Seyedamery, M. (2021). A Model for Human Resource Brand Management in Sports Venues in Northwestern Provinces. Sport Management and Development, 9(2), 41-50.

Salim, A. W. A., Saharuddin, S., & Patra, I. K. (2025). The Effect of Work Discipline and Compensation on Employee Productivity (A Study at PT. Tani Tangkas Makmur, Palopo City). Golden Ratio of Human Resource Management, 6(1), 99-112. https://doi.org/10.52970/grhrm.v6i1.1583

Salman Al-Oda, A. H., Sadeghi, M., Al-Murshidi, R. H. A., & Sharifi, S. (2024). Investigating the Relationship Between Talent Management Implementation Categories in the Basra Province Education Organization [Research Article]. Iranian Journal of Educational Sociology, 7(1), 1-9. https://doi.org/10.61838/kman.ijes.7.1.1

Shoghi Lord, A., Akbari, N., & Sadeghi, R. (2019). A comparison of employer brand attractiveness in Iran's public and private sectors. Human Resource Management Studies, 10(1), 55-78. https://www.jipas.ir/article_84221.html

Taufik, N., Supriadi, A., Ardiani, G. T., & Komarlina, D. H. L. (2025). Enhancing Worker Productivity Through the S-O-R Theory in Human Resource Management. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 18(1), 115-135. https://doi.org/10.20473/jmtt.v18i1.63886

Vardi, S. S., Ramazani Borukhani, N., Mehrara, A., & Diri, E. (2025). Designing a Model for Enhancing Human Resource Productivity in the Banking Industry with a Green Approach. Fourth International Congress on Management, Economics, Humanities, and Business Development,