Exploring the Components of Youth-Oriented Media Policymaking in IRIB TV3: An Exploratory Mixed-Methods Approach
Keywords:
Media policymaking, Sima Third Channel, youth, media governance, content analysisAbstract
This study aimed to explore, localize, and validate the components of youth-oriented media policymaking in IRIB TV3 using an exploratory mixed-methods approach. This applied study employed a sequential exploratory mixed-methods design conducted in four stages. In the qualitative phase, 18 experts in media, cultural policymaking, communication, and youth studies were selected through purposive and snowball sampling. Data were collected through semi-structured interviews and document analysis and analyzed using open, axial, and selective coding. The extracted indicators were then localized through a Delphi process and fuzzy screening. Next, causal relationships among the core indicators were examined through causal mapping and network analysis using UCINET. Finally, the resulting model was validated through structural equation modeling using AMOS. Qualitative analysis yielded 276 initial codes, 74 concepts, 15 axial categories, and four overarching dimensions: strategic and identity-oriented, structural and managerial, content and communication-oriented, and technological and innovation-oriented. Fuzzy screening identified clear formulation of strategic objectives as the highest-priority indicator at 0.89, followed by cultural alignment of policies at 0.86 and data-driven audience analysis at 0.84. Network analysis showed that clear strategic objectives had the highest total centrality at 16.02. In the structural model, the strategic and identity-oriented dimension significantly predicted the structural and managerial dimension with a coefficient of 0.74 and the content and communication-oriented dimension with a coefficient of 0.69. The structural and managerial dimension predicted the technological and innovation-oriented dimension with a coefficient of 0.63, while the total effect of the strategic dimension on the technological dimension was 0.88. Model-fit indices were acceptable, with RMSEA=0.054, CFI=0.93, AGFI=0.91, and χ²/df=2.14. Youth-oriented media policymaking in IRIB TV3 requires an integrated framework in which strategic and identity coherence, effective managerial structures, audience-centered participation, appropriate content policies, and digital transformation operate in a coordinated manner.
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