Strategic Formulation of E-Commerce Security in Private Banks (Case Study: Zahedan City)
Keywords:
E-commerce security, private banks, SWOT analysis, Zahedan cityAbstract
The present study aimed to formulate e-commerce security strategies in private banks of Zahedan with emphasis on identifying influential dimensions and variables through the analysis of strengths, weaknesses, opportunities, and threats. This study was applied in terms of purpose, mixed-method (qualitative–quantitative) in nature, and descriptive–analytical in methodology. The statistical population consisted of 50 managers and specialists in the field of e-commerce in Zahedan who were selected using the snowball sampling method. Data were collected through assessment of e-commerce security indicators and analyzed using the SWOT technique. Internal factors, including strengths and weaknesses, and external factors, including opportunities and threats, were identified and standardized. Based on the obtained coefficients, the appropriate strategy for improving e-commerce security was determined. The findings demonstrated that weaknesses with a mean coefficient of 9.45 and threats with a coefficient of 6.21 had the highest impact on the security status of e-commerce in private banks of Zahedan, whereas strengths with a coefficient of 9.18 and opportunities with a coefficient of 5.13 had the lowest impact. The most critical weaknesses included inconsistency in encryption mechanisms, weak customer authentication procedures, lack of backup software during service interruptions, and vulnerability of information systems to natural disasters. The major threats included inadequate employee training, insufficient use of intrusion detection and event logging systems, and lack of standard security protocols. The internal–external matrix analysis indicated that the banks were positioned within the defensive zone, suggesting that reducing weaknesses and avoiding threats should be considered the dominant strategic approach. The results indicate that e-commerce security in private banks of Zahedan is challenged by significant structural weaknesses and environmental threats. Therefore, enhancing security infrastructure, improving authentication mechanisms, implementing standard security protocols, training employees, and deploying intrusion detection systems are essential for strengthening e-commerce security. Adopting a defensive strategy focused on minimizing vulnerabilities can improve customer trust and support the sustainable development of electronic banking services.
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