Assessing the Media Literacy Gap in Iranian Adolescents: A Mixed-Methods Study among Families in Khorramabad

Authors

    MohammadAli Temari Department of Sociology, Islamic Azad University, CT.C., Tehran, Iran.
    Sasan Vadiee * Department of Sociology, Islamic Azad University, CT.C., Tehran, Iran. Mirzaeei_khalil@riau.ac.ir
    Khalil Mirzae Department of Sociology, Islamic Azad University, Ro.C., Tehran, Iran.

Keywords:

Good governance, crisis management, small and medium-sized enterprises (SMEs), grounded theory, COVID-19 crisis, Bushehr Province

Abstract

This study aimed to identify and explain media literacy gaps among Iranian adolescents, with particular attention to gender differences, media consumption patterns, and related educational–social outcomes. A sequential exploratory mixed-methods design was employed; qualitative data were collected through semi-structured interviews with 60 school staff members and 30 parents and analyzed using Braun and Clarke’s thematic analysis, while quantitative data from 120 students and 40 experts were gathered via questionnaires and a two-round Delphi process and analyzed using inferential statistics (independent t-tests, chi-square tests, and exploratory factor analysis). Inferential analyses revealed significant gender differences in daily media consumption (p<0.05) and showed that only 38% of students demonstrated adequate critical evaluation skills; exploratory factor analysis extracted three core dimensions explaining 83% of the variance (critical cognitive skills, digital safety and protection, and digital well-being), and Delphi consensus prioritized critical thinking, parent education, and fake news identification. The results indicate a tripartite gap of high consumption, low skills, and high concern, underscoring the need for localized, gender-sensitive, and family-based educational programs to enhance adolescents’ media literacy in Iran.

Downloads

Download data is not yet available.

References

Cen, D.-T., Lin, T.-B., Li, J., & Lee, L.-H. (2018). Understanding new media literacy: The development of a measuring instrument. Computers & Education, 85, 84-93. https://doi.org/10.1016/j.compedu.2015.02.006

Cho, H., Cannon, J., Lopez, R., & Li, W. (2024). Social media literacy: A conceptual framework. New Media & Society, 26(2), 941-960. https://doi.org/10.1177/14614448211068530

Chotpitayasunondh, V., & Douglas, K. M. (2016). How "phubbing" becomes the norm: The antecedents and consequences of snubbing via smartphone. Computers in human Behavior, 63, 9-18. https://doi.org/10.1016/j.chb.2016.05.018

Chryssanthopoulou, K. (2025). Media literacy: A bridge between communication and education. The Future of Communication. https://eproceedings.epublishing.ekt.gr/index.php/EFoC/article/view/7928

Ferrari, A., & Brecko, B. N. (2022). DigComp 2.2: The digital competence framework for citizens. https://publications.jrc.ec.europa.eu/1492

Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92. https://doi.org/10.1016/j.pubrev.2010.11.001

Gentile, D. A., Choo, H., Liau, A., Sim, T., Li, D., Fung, D., & Khoo, A. (2011). Pathological video game use among youths: A two-year longitudinal study. Pediatrics, 127(2), e319-e329. https://doi.org/10.1542/peds.2010-1353

Grizzle, A., Moore, P., & Paz, E. (2021). Media and information literate citizens: Think critically, click consciously! UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000380235

King, D. L., & Delfabbro, P. H. (2018). Internet gaming disorder: Theory, assessment, treatment, and prevention. Academic Press.

Li, X. (2025). The Impact of Generative Artificial Intelligence Like Chatgpt on Media Literacy Among Users. Helios, 2(1). https://doi.org/10.70702/bdb/fvhv8789

Lin, T.-J., Li, J., Deng, X., & Lee, L.-H. (2013). Understanding new media literacy: An explorative theoretical framework. Computers in human Behavior, 29(5), 1933-1943.

Livingstone, S., Haddon, L., Görzig, A., & Ólafsson, K. (2012). Risks and safety on the internet: The perspective of European children.

Livingstone, S., Mascheroni, G., & Staksrud, E. (2017). European research on children's internet use: Assessing the past and anticipating the future. New Media & Society. https://doi.org/10.1177/1461444816685930

McDaniel, B. T., & Radesky, J. S. (2018). Technoference: Parent distraction with technology and associations with child behavior problems. Child development, 89(1), 100-109. https://doi.org/10.1111/cdev.12822

Metanova, L., & Velinova, N. (2025). Artificial Intelligence and Media Literacy - Navigating Information in a Digital World. 163. https://doi.org/10.54941/ahfe1006212

Nelsen, J., Lott, L., & Glenn, H. S. (2013). Positive discipline in the classroom: Developing mutual respect, cooperation, and responsibility in your classroom (4 ed.). Harmony.

Olanipekun, S. O. (2024). AI as a Media Literacy Educational Tool: Developing Critical Technology Awareness. GSC Advanced Research and Reviews, 21(3), 281-292. https://doi.org/10.30574/gscarr.2024.21.3.0495

Peter, J., & Valkenburg, P. M. (2016). Adolescents and pornography: A review of 20 years of research. The Journal of Sex Research, 53(4-5), 509-531. https://doi.org/10.1080/00224499.2016.1143441

Potter, W. J. (2013). Media literacy (6 ed.). SAGE Publications.

Potter, W. J. (2016). Media literacy (8 ed.). Sage.

Rideout, V., & Robb, M. B. (2019). The Common Sense census: Media use by tweens and teens.

Rohman, D. F. Y., P, D. R. K., Ganeshan, D. S., Dinesh, P. M., K, D. V., & Dr Vinodh Kumar, G. C. (2025). The Influence of Artificial Intelligence on Information Integrity: A Media Literacy Approach for Young People. Int. J. Environ. Sci., 11(6s), 1022-1034. https://doi.org/10.64252/2rf6q897

Shahbazi, R., Ghasemzadeh, A., Mehri, N., & Dadashzadeh, M. (2024). Structural Equation Modeling of the Relationship Between Media Literacy and Information Literacy with E-Learning Acceptance During the COVID-19 Pandemic (Case Study: Students of Tabriz Islamic Art University). Journal of Information Management Sciences & Techniques, 10(1), 61-88. https://stim.qom.ac.ir/article_2326.html?lang=en

Sherman, L. E., Payton, A. A., Hernandez, L. M., Greenfield, P. M., & Dapretto, M. (2016). The power of the like in adolescence: Effects of peer influence on neural and behavioral responses to social media. Psychological Science, 27(7), 1027-1035. https://doi.org/10.1177/0956797616645673

Sultan, A., Ahmed, M., & Tanaka, Y. (2023). Evaluating Media Literacy Curriculum Structures in Teacher Education: A Comparative Study. Comparative Education Review, 67(2), 134-155. https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1023&context=jmle

Sundar, S. S., & Limperos, A. M. (2013). Uses and grats 2.0: New gratifications for new media. Journal of Broadcasting & Electronic Media, 57(4), 504-525. https://doi.org/10.1080/08838151.2013.845827

Taibi, D., Scifo, L., Bruno, N., & Fulantelli, G. (2023). Social Media Literacy to Support a Conscious Use of Social Media in Adolescents and Improve Their Psychological WellBeing: A Pilot Study. Sustainability, 15(17), 12726. https://doi.org/10.3390/su151712726

Turkle, S. (2011). Alone together: Why we expect more from technology and less from each other. Basic Books.

Twenge, J. M., & Campbell, W. K. (2018). Associations between screen time and lower psychological well-being among children and adolescents: Evidence from a population-based study. Preventive Medicine Reports, 12, 271-283. https://doi.org/10.1016/j.pmedr.2018.10.003

Unesco. (2013). Global media and information literacy assessment framework: Country readiness and competencies.

Van Dijk, J. A. G. M. (2020). The digital divide. Polity Press.

Verma, A. K., & Rohman, F. Y. (2024). Boosting Media Literacy to Counter Ai-Generated Fake News: Strategies for the Young Generation. 32-36. https://doi.org/10.58532/v3beso11p2ch2

Wardle, C., & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policymaking.

Warschauer, M., & Matuchniak, T. (2010). New technology and digital worlds: Analyzing evidence of equity in access, use, and outcomes. Review of Research in Education, 34(1), 179-225. https://doi.org/10.3102/0091732X09349791

Wineburg, S., McGrew, S., Breakstone, J., & Ortega, T. (2016). Evaluating information: The cornerstone of civic online reasoning.

Zannettou, S., Bradlyn, B., De Cristofaro, E., Kwak, H., Sirivianos, M., Stringhini, G., & Blackburn, J. (2018). What is Gab: A bastion of free speech or an alt-right echo chamber. Companion Proceedings of the Web Conference 2018,

Zargar, M., & Moghvafaei, J. (2023). Elucidating the importance of enhancing police media literacy with emphasis on the second step statement of the Islamic Revolution. Semnan Provincial Police Science Quarterly, 13(48), 22-38. https://doi.org/10.1234/smnp.1402.13.48.22

Zhangaliyeva, R. E., & Zhukenova, G. B. (2025). Formation of Parents' Media Literacy as a Psychological and Pedagogical Condition for the Prevention of Digital Autism. pedjournal.enu, 151(2), 47-63. https://doi.org/10.32523/3080-1710-2025-151-2-47-63

Скрипка, Г. (2025). Artificial Intelligence and Media Literacy: Updating Teacher Training Programs. Open Educational E-Environment of Modern University(18), 132-144. https://doi.org/10.28925/2414-0325.2025.1811

Downloads

Published

2025-11-01

Submitted

2025-07-09

Revised

2025-09-29

Accepted

2025-10-07

How to Cite

Temari, M., Vadiee, S., & Mirzae, K. (1404). Assessing the Media Literacy Gap in Iranian Adolescents: A Mixed-Methods Study among Families in Khorramabad. Intelligent Learning and Management Transformation, 3(4), 1-18. https://jilmt.com/index.php/jilmt/article/view/101

Similar Articles

1-10 of 91

You may also start an advanced similarity search for this article.