A Grounded Theory Model of Knowledge-Based Corporate Social Responsibility in the Insurance Industry
Keywords:
Knowledge-based social responsibility, knowledge management, insurance industry, data-driven approachAbstract
The present study aimed to develop a model of knowledge-based corporate social responsibility in the insurance industry and explain its conditions, strategies, and consequences using a grounded theory approach. This applied study was conducted using a qualitative grounded theory approach. Participants consisted of experts in knowledge management, corporate social responsibility, and organizational governance within the insurance industry who were selected through purposive sampling. Data were collected through in-depth semi-structured interviews with 12 experts, and sampling continued until theoretical saturation was achieved. Data analysis was performed using MAXQDA software through open, axial, and selective coding based on the Strauss and Corbin paradigm model. To enhance trustworthiness, member checking, peer review, and continuous coding comparisons were employed. The findings indicated that knowledge-based corporate social responsibility in the insurance industry emerges through the dynamic interaction of causal, contextual, and intervening conditions. Knowledge-oriented organizational culture, human capital, environmental policies, and interorganizational collaboration were identified as causal conditions. Knowledge and information capacities, governance structure, and financial resources constituted contextual conditions, while media influence, legal environment, economic dynamics, and global transformations acted as intervening factors. The main strategies included knowledge-based empowerment, knowledge production and localization, and evidence-based policymaking. These strategies led to outcomes such as enhanced public trust, increased social legitimacy, improved competitive performance, organizational innovation, and strengthened organizational learning. The results demonstrated that knowledge-based corporate social responsibility can move CSR beyond symbolic and reactive activities and transform it into an integral component of strategic decision-making and organizational governance in insurance companies. By emphasizing knowledge, organizational learning, and data-driven analysis, this model provides a foundation for sustainability, institutional legitimacy, and long-term competitive advantage in the insurance industry.
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