آزمون الگوی بازاریابی رسانه اجتماعی دیجیتال در راستای توسعه هوشمندی استراتژیک در کسب‌وکارهای کوچک و متوسط

Behera, R. K., Bala, P. K., Gupta, S., Gunasekaran, A., & Kamboj, S. (2019). Personalized digital marketing recommender engine. Journal of Retailing and Consumer Services, 53, 101768. https://doi.org/10.1016/j.jretconser.2019.02.011

Bruce, E., Shurong, Z., Amoah, J., Egala, S. B., Sarfo, P. A., Baidoo, B. E., Darko, D. A., Ailing, L., & Yongxing, Y. (2025). Examining the impact of social media usage on start-ups performance: Mediating role of brand image. PLoS One, 20(5), e0304231. https://doi.org/10.1371/journal.pone.0304231

Cameron, K. S., Quinn, R. E., & Kim, M. (2023). Strategic intelligence and SME resilience: Evidence from global crises. Strategic management journal, 44(7), 1789-1815. https://doi.org/10.1002/smj.3482

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson. https://books.google.com/books?hl=en&lr=&id=-1yGDwAAQBAJ&oi=fnd&pg=PA1&dq=Chaffey,+D.+and+F.+Ellis-Chadwick+(2019).+Digital+marketing,+Pearson.+%09&ots=XjWl2PnR07&sig=NUvHbN2u3o92IW3tJxD3LO321No

Chen, L. J., Rohrmeier, R., & Wang, S. T. (2023). The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs). Technological Forecasting and Social Change, 197, 122927. https://doi.org/10.1016/j.techfore.2023.122927

Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32. https://doi.org/10.1016/j.techfore.2018.11.025

Chen, Y., & Camillus, J. C. (2020). Social interaction theory and social media marketing effectiveness. Journal of Consumer Behaviour, 19(4), 345-357. https://doi.org/10.1002/cb.1822

Dilogini, K., & Shanmugathas, S. (2017). Framework of technology in marketing world: A theoretical review. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2910276

Dwivedi, Y. K., Ismagilova, E., Rana, N. P., & Williams, M. D. (2021). Social media marketing: A bibliometric analysis and literature review. International Journal of Information Management, 61, 102421. https://doi.org/10.1016/j.ijinfomgt.2021.102421

Fazel, A., & Harandi, A. (2024). Social Media Marketing and Brand Equity of Iranian Tire Products: Explaining the Role of Corporate Capabilities and Customer Value Co-creation. [Volume 28, Issue 111], 25-44.

Hosseini, S. H., Hadadi, M. I., Bozorgzadeh, M. A., & Zargari, T. (2024). The role of digital marketing and social media in developing new markets. Proceedings of the Ninth International Conference on Management, Accounting, Economics, and Social Sciences,

Hurt, J. (2024). Social Media Management Strategies in Influencer Marketing. Journal of Business Research, 188, 115125. https://collected.jcu.edu/fac_bib_2024/18/

Khanom, M. T. (2023). Using social media marketing in the digital era: A necessity or a choice. International Journal of Research in Business and Social Science, 12(3), 88-98. https://doi.org/10.20525/ijrbs.v12i3.2507

Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: Definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51-70. https://doi.org/10.1007/s11747-020-00733-3

Ma, C., Wang, B. W., Dai, L., Guan, X., & Yang, Z. (2025). What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features' configurational effects. Journal of Business Research, 189, 115170. https://doi.org/10.1016/j.jbusres.2024.115170

Marthinus, J., Duffett, R. G., & Knott, B. (2025). Social Media Adoption as a Marketing Communication Tool by Non-Professional Sports Clubs: A Multiple Case Study Approach. International Journal of Sports Marketing and Sponsorship, 26(6), 14-31. https://doi.org/10.1108/IJSMS-04-2024-0082

Mirmohammadi Shektaei, S. M., Fattahi, M., & Fani, M. (2025). Providing a digital marketing model aimed at increasing consumer value growth in startup products. Journal of Digital Technology and Artificial Intelligence, 1(1), 98-112. https://doi.org/10.13140/RG.2.2.392651367

Misra, S., Kumar, V., & Kumar, U. (2022). A theory of marketing's contribution to customers' perceived value. Journal of Creating Value, 8(2), 219-240. https://doi.org/10.1177/23949643221118152

Othman, A. A. E., & Maarek, Y. A. (2025). A Social Media-Based Framework for Marketing Architectural Design Firms in Egypt During Global Economic Downturn. International Journal of Architectural Research Archnet-Ijar. https://doi.org/10.1108/arch-08-2024-0340

Rosário, A., & Dias, J. (2023). Marketing strategies on social media platforms. International Journal of E-Business Research, 19(2), 1-25. https://doi.org/10.4018/IJEBR.316969

Simamora, E. C. (2025). The Influence of Social Media Marketing on Purchase Decisions With Brand Awareness as Mediation (Study on Truffle Belly Jimbaran). Dinasti International Journal of Economics Finance & Accounting, 6(2), 1520-1531. https://doi.org/10.38035/dijefa.v6i2.4471

Spörl-Wang, K., Krause, F., & Henkel, S. (2025). Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. Journal of Business Research, 186, 114991. https://doi.org/10.1016/j.jbusres.2024.114991

Talha, M. (2025). Optimizing Digital Marketing Campaigns Using Artificial Intelligence (AI) and Social Media Analytics: A Comparative Study of Machine Learning Algorithms. Interantional Journal of Scientific Research in Engineering and Management, 09(03), 1-9. https://doi.org/10.55041/ijsrem42691

Toor, A., Husnain, M., & Hussain, T. (2017). The impact of social network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator. Asian Journal of Business and Accounting, 10(1), 167-190. https://jrmg.um.edu.my/index.php/AJBA/article/download/3478/1499