تأثیر هوش مصنوعی مولد بر تصمیم‌گیری‌های بازاریابی در شرکت‌های خرده‌فروشی آنلاین

Abbas, R., Karim, R., Musa, M., & Md Abdullah Al Noman, P. (2024). Advanced Customer Insights and Data Security in CRM: Strategic Analytics for Enhancing Loyalty. European Journal of Theoretical and Applied Sciences, 2(6), 755-766. https://doi.org/10.59324/ejtas.2024.2(6).67

Adji, H. W. (2025). Clustering Marketing Strategy Based on Applications for Power Upgrading Customers. Jurnal Ilmiah Manajemen Kesatuan, 13(1), 57-64. https://doi.org/10.37641/jimkes.v13i1.3029

Chauhan, S. (2025). Customer Relationship Management (CRM) in the Automobile Industry: A Study on Tata Motors India. Interantional Journal of Scientific Research in Engineering and Management, 09(06), 1-9. https://doi.org/10.55041/ijsrem50172

Chethan, R. (2024). Exploring Customer Relationship Management Practices in the Indian Dairy Sector: Insights, Challenges, and Strategic Implications". PST, 48(3), 1320-1347. https://doi.org/10.52783/pst.1101

Debataraja, C. S., Rini, E. S., & Pujangkoro, S. (2022). Analysis of the Implementation of Customer Relationship Management (CRM) at PT XYZ During the Covid-19 Pandemic. International Journal of Research and Review, 9(7), 347-354. https://doi.org/10.52403/ijrr.20220739

Hidayat, C. M. P., & Delinda, R. A. (2025). Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan Dan Loyalitas Pelanggan (Studi Kasus Dalam Brand Somethinc). Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 11(1), 282-291. https://doi.org/10.47663/jmbep.v11i1.522

Hrysiuk, T. (2025). From Recognition to Loyalty: How to Create Long-Lasting Relationships With Car Buyers. Sdeli(6). https://doi.org/10.70651/3083-6018/2025.6.14

Hwang, S.-Y. (2022). Effects of Online Purchase E-CRM Activities and E-Customer Satisfaction on E-Loyalty During COVID-19: The Mediating Effects of E-Customer Satisfaction. Global Business & Finance Review, 27(5), 100-114. https://doi.org/10.17549/gbfr.2022.27.5.100

Ijomah, T. I., Nwabekee, U. S., Agu, E. E., & Abdul-Azeez, O. Y. (2024). The Impact of Customer Relationship Management (CRM) Tools on Sales Growth and Customer Loyalty in Emerging Markets. International Journal of Management & Entrepreneurship Research, 6(9), 2964-2988. https://doi.org/10.51594/ijmer.v6i9.1533

Kaneria, G., Shah, D., Gautam, J., & Vidani, J. (2024). Enhancing Customer Relationship Management in Retail: A Case Study of Reliance Trends. Ijels, 2(4), 292-315. https://doi.org/10.59890/ijels.v2i4.1730

Karundeng, D. R., Suyanto, M. A., & Yakup, Y. (2025). Enhancing Sales and Customer Loyalty Through Marketing Innovation and Digital Communication. Jurnal Ilmiah Manajemen Kesatuan, 13(4), 2497-2510. https://doi.org/10.37641/jimkes.v13i4.3299

Kumar, L. (2024). Optimizing Customer Relationship Management Through SAP SD. JQST, 1(2). https://doi.org/10.63345/jqst.v1i2.17

Kurnia, J. (2024). Penerapan Customer Relationship Management Sebagai Strategi Pemasaran Berbasis Data Di PT.Gragaz Berkah Sejahtera. Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah, 6(5). https://doi.org/10.47467/alkharaj.v6i5.2383

lalmiya, A., & Murthy, M. K. (2024). An Analysis of Sales and Customer Relationship Management at Emudhra Private Limited, Bangalore. Interantional Journal of Scientific Research in Engineering and Management, 08(12), 1-9. https://doi.org/10.55041/ijsrem40180

Lutpiyani, L., & Prahesti, R. T. (2025). Effect of Customer Relationship Management (Crm) Program on Customer Loyalty. Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital, 3(3), 230-249. https://doi.org/10.55047/jekombital.v3i3.864

N, B. P., & Shukla, R. (2024). Impact of Customer Relationship Management on Customer Satisfaction and Customer Loyalty in Retail Sector. Journal of Advances and Scholarly Researches in Allied Education, 21(7), 153-159. https://doi.org/10.29070/t8yrd959

Nahara, M. (2023). The Customer Relationship Management Model at the Hospitality Enterprise. Innovative Economy(1), 28-33. https://doi.org/10.37332/2309-1533.2023.1.4

Prabowo, T. A., & Dirgantara, I. M. B. (2023). Pengaruh CRM Sebagai Strategi Keunggulan Bersaing Syaria Untuk Meningkatkan Loyalitas Dan Penjualan (Studi Pada Distributor Suku Cadang Kendaraan Roda Dua Di Jawa Tengah). Jurnal Ilmiah Ekonomi Islam, 9(2), 2998. https://doi.org/10.29040/jiei.v9i2.9852

Pradanis, M. N., & Andriani, N. (2025). Peran Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pt.Pegadaian Cabang Mojokerto. Jurnal Kajian Ilmu Manajemen (Jkim), 4(4). https://doi.org/10.21107/jkim.v4i4.26878

Putra, A. (2025). Optimizing Marketing Strategy to Improve Heavy Equipment Sales Performance in the Coal Mining Sector: Evidence From PT United Tractors West Sumatra. International Journal of Current Science Research and Review, 08(06). https://doi.org/10.47191/ijcsrr/v8-i6-22

Rao, B. (2024). CRM and Business Sustainability. 1-16. https://doi.org/10.58532/nbennuriach1

Rasyid, A., & Djakasaputra, A. (2025). The Relationship Between Seller Ethical Habits, Customer Satisfaction, and Customer Trust and Loyalty. International Journal of Management Science and Application, 4(2), 1-13. https://doi.org/10.58291/ijmsa.v4i2.365

Riyanto, D. Y. (2022). Deeper Understanding of Customer Needs Utilizing Customer Relationship Management. Journal of Applied Management and Business (Jamb), 3(1). https://doi.org/10.37802/jamb.v3i1.241

Sholeha, S. S., Longga, T., & Chaska, M. H. (2024). Penerapan Customer Relationship Management (CRM) Di Alfamart. Inisiatif Jurnal Ekonomi Akuntansi Dan Manajemen, 4(1), 187-191. https://doi.org/10.30640/inisiatif.v4i1.3481

Sudirjo, F., Titing, A. S., Radnan, Y., & Yodiansyah, H. (2023). Linkages Between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java). West Science Business and Management, 1(02), 81-88. https://doi.org/10.58812/wsbm.v1i02.40

Sultana, S., & Rao, T. V. N. (2024). Role of AI-Powered CRM in Business. 223-254. https://doi.org/10.4018/979-8-3693-5668-5.ch009

Sutrisno, S., Ausat, A. M. A., & Prabowo, H. (2025). The Impact of ChatGPT Integration and Customer Relationship Management on MSME Sales Performance With Operational Efficiency as a Mediating Variable. Decision Science Letters, 14(1), 91-104. https://doi.org/10.5267/j.dsl.2024.10.011

Trimintarsih, T. (2023). Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Dengan Kepuasan Kerja Sebagai Variabel Moderat. Revitalisasi, 12(1), 68. https://doi.org/10.32503/revitalisasi.v12i1.3852

Vega, Y. D., Afrisawaty, A., & Latiffani, C. (2024). Application of Customer Relationship Management Methods for Curtains Sales at Nuel Jaya Curtains Web-Based. Inovtek Polbeng - Seri Informatika, 9(2), 500-512. https://doi.org/10.35314/jazdcm31

Wibowo, A. (2025). Perancangan Model CRM Emosional Pada Bisnis Optik Di Yogyakarta Berbasis Historis Kesehatan Mata (Studi Konseptual Dan Prototipe). Hasina Jurnal Akuntansi Dan Bisnis Syariah, 2(2), 175-185. https://doi.org/10.35897/hasina.v2i2.1989

Wiratama, E. A., Saputra, R. W., & Digdowiseiso, K. (2024). Implementation of Electronic Customer Relationship Management to Increase NusaTrip Customer Loyalty. Ijembis, 4(1), 361-367. https://doi.org/10.59889/ijembis.v4i1.356

Zaman, S. U., Majeed, M., & Alam, S. H. (2025). The Price Effect Toward Sales of Organic Food Industry in Karachi. BMR, 2(1), 589-613. https://doi.org/10.63075/bmr.v2i1.131