Vafania T, Abdolvand MA, Heidarzadeh Hanzaee K, khounsiavash M. Designing a Conceptual Model for Global Branding of Iranian High-Tech Products: A Mixed-Methods Approach. ILMT. 1405;4(3):1-23. Accessed August 18, 2026. https://jilmt.com/index.php/jilmt/article/view/110